Brisbane Airport lands on its feet
Brisbane Airport Corporation
Shortly after the Brisbane Floods, Bold developed a social media strategy, social media policy, delivered social media training and set up social media platforms for BAC to assist them with their objectives of marketing and issues/crisis communications.
Result: Brisbane Airport is probably the leading airport in Australia in using social media.
Setting the record straight
National Archives of Australia
The Archive’s wanted to encourage citizen archivist work in an online environment and appeal to a younger target market. Bold developed and delivered a ‘handover of the baton’ change strategy using crowd-sourcing and gamification techniques to encourage younger audience participation. This strategy involved leadership training, strategy development, timelines and communication plans.
Result: The launch and successful use of Destination Australia website.
Creating the right impression
Credit Union Australia
CUA were facing a potential traditional and social media crisis when they closed some of their major branches over a short period of time. The Bold Agency researched the potential issue, identified stakeholders involved and prepared an online crisis and disaster management plan and communication timeline to avert any issues unfolding in the online arena.
Result: The potential issue was well managed and kept under control as a result of the plan.
Delivering to the world
Port of Melbourne Corporation
PoMC wanted to commence using social media and digital practice to engage with their stakeholders across a range of business areas. They were particularly concerned with risk and potential issue/crisis scenarios. Bold conducted communication audits, stakeholder reviews and provided targeted integrated digital strategy and training to suit their needs.
Result: They were able to move safely forward with their digital communication engagement.
Meeting expectations
Toowoomba Second Range Crossing Project (Nexus Infrastructure)
The TSRC project had a myriad of involved stakeholders and activist groups and was already media and politically sensitive needing extreme care to be taken with its communications and stakeholder engagement. It required online stakeholder engagement and to prepare for any issues that could arise throughout its project delivery. Bold identified online channels, trained leadership, developed online engagement strategy, social media engagement plans and policies to communicate the commencement of change for the stakeholders and reputation management of the infrastructure development organisations involved.
Result: The successful launch of TSRC social media and the safe management of stakeholder engagement via those channels.